First, a Quick Snapshot of Your World
You have spent hours choosing colors to highlight your client’s skin tone, hair, and eyes. You have the perfect colors and they look great. Now comes the picture to capture this moment and coach them for future photo opportunities.
Part I. How to Take a Great Photo of Your Clients
#1. Coach your client to take the role of model seriously.
#2 Help your client pose.
#3. Have them animate their face.
#4. Keep it quick and enjoyable. This photo is for a happy memory.
#5. Use these basic posing tips to solve common issues. Here’s how to:
Part II. Use your color design superpower to take photos from great to awesome!
#1. Focus on an eye-related color. This can be the exact color of your client’s irises. Go ahead and match:
#2. Focus on a complimentary color related to their skin tone.
The complement of their skin tone is the opposite color on the color wheel from the undertone of their skin. I will have an example of this later.
Find the blush or base tone of their skin and go directly across the color wheel.
When your client wears this color in their color quality they will definitely be noticed. The color will also highlight their natural skin tone and not fight with it. They will look healthier and well-rested.
Part III. Simplify your background to make your clients stand out!
Example: In the photo below, the fan in front of Alexa (on the right) has all her best colors. These colors complement her hair, skin, and eyes. Congrats go to Lisa (on the left) for making an amazing personal color fan for her daughter!
My Photography Summary for Image Consultants
“You are more attractive than you realize, especially when you embrace your own unique beauty. Beauty is actually confidence. If you feel confident and attractive, who can tell you different!”